WHAT IS IT?
Stakeholder reputation management strategy in any industry is more than just a PR or publicity campaign. It involves understanding that the reputation of each individual is directly linked to protecting and maintaining the standards of the overall organisational brand.
STAKEHOLDER REPUTATION MANAGEMENT TRAINING COURSE
An organisation’s reputation is derived from how stakeholders perceive the organisation, and its communication and behaviour in the markets in which it operates. This course will outline how to effectively manage the interface between an organisation and its stakeholders. Reputation is the ultimate business asset. The sustainability and profitability of all businesses depend on their reputation and the trust of their stakeholders. Reputation matters, it implies that the company behaves in the best interests of its stakeholders, whom it serves and upon whom it depends for success.
In order to effectively manage the interface between an organisation and its stakeholders a number of issues have to be addressed including the following:
How to identify your key stakeholders
How to communicate with them effectively
What mediums should you use
When to communicate with stakeholders
Who is responsible for communication with key stakeholders?
UNDERSTANDING STAKEHOLDER REPUTATION
Who are your influences?
Who are your stakeholders?
Why are they important?
How can you get their attention?
What mediums do you use to be heard?
Why are they invaluable to your business?
KEY OBJECTIVES OF STAKEHOLDER REPUTATION MANAGEMENT
To understand the value of key influences in your business.
No business is an island alone and by maximising improved communication with key stakeholders, it can only improve relationships and business results.
How to involve stakeholders in decision-making processes and generate trust and improved relationships among stakeholders.
Exploring ways to enhance relationships with various stakeholders – targeting the media, employees, customers, suppliers, government and activists.
Janine Hills - CEO
Cell: +27 82 490 0960
Vuma Corporate Reputation Management
PO Box 72518, Parkview, 2122
Tel: +27 87 941 3497 Fax: +27 86 677 7948