Public Relations

  • The tracking and measurement of any marketing programme has always been difficult, time-consuming and limited at best. Metrics can be even more elusive for marketing communication, and, in many cases, measurement methods are even inadequate or misleading.  Its no wonder that so few companies measure their external communication programmes.
  • Companies are moving away from the notion that marketing budgets should be a set percentage of revenue or based on the previous year's budget. Economic constraints of recent years and the trend toward corporate-wide accountability are forcing Communication Executives to define new ways to justify their contributions to the bottom line.
  • The challenge for marketing professionals is to define measurable objectives and incorporate relevant measurement metrics into ongoing communication programmes and public relations campaigns.
  • Measurement is especially difficult for marketing communication because a great deal of the work results are based on creativity and the development of relationships.
  • Understanding these challenges Vuma has developed a Communications balanced scorecard.
  • Vuma guarantee an ROI of 3:1

 

Balance Scorecard
The scorecard provides a framework, a language, to communicate the mission and strategy; it uses measurement to inform employees about the drivers of current and future success.

The balanced scorecard also provides executives with a comprehensive framework that translates the company’s vision and strategy into a coherent set of performance measures. The balanced scorecard translates the mission and strategy into objectives and measures, organised into four different perspectives: financial, customer, process and resource.
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FINANCIAL PERSPECTIVE
Strategic Theme: To optimise budget utilisation
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CUSTOMER PERSPECTIVE
Strategic Theme: Consistently exceed customer expectations
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PROCESS PERSPECTIVE
Strategic Theme: To ensure the marketing and communications business process supports and enables the delivery of the customer strategy
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RESOURCE PERSPECTIVE
Strategic Theme: To optimise human capital development and utilisation in order to deliver and exceed customer expectations
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About Us

The Vuma Reputation Management team are experts in corporate reputation management and public relations. We can raise your reputation and keep it there.

Tel: Tel: +27 (0) 87 941 3497

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Why Choose Us

  • We have unique world class communication skills
  • We have a proven track record
  • We are superbly networked
  • We have excellent references both globally and locally
  • We have case studies with proven results
  • We understand your business needs and the market forces affecting your business
  • We assist you in tracking global trends in your sector
  • We offer a fine reputation management spectrum