The internet is becoming the town square for the global village of tomorrow" ~ Bill Gates
No company should be without a web presence. The web is the quickest and easiest platform to catapult your business into the global arena. Search Engine Optimisation (SEO) and Social Media Marketing are the two industry buzzwords that promise to transform every website into an effective business tool, giving businesses the ‘web presence’ required to remain relevant and sustainable.
What exactly is SEO and Social Media Marketing? Well, while the two are very much interlinked; they each fulfil a different but complementary role towards creating and implementing a successful online strategy that’s focused on driving visitors to a website through 'unpaid' and 'natural' channels.
SEO in a nutshell...
SEO will ensure your business is listed on the front pages of major search engines (like Google and Yahoo), which in turn will increase traffic to your website.
Achieving top rank all begins with the way in which a website is built. Through the correct use of code, tags, titles, descriptions and valid content, this provides a website with the SEO foundation required to be picked up, 'read' and ranked on the top pages within the various search engines.
Unfortunately, when it comes to SEO there is no quick fix. SEO is ongoing and as such a website should never remain static as it continually evolves to meet the changing requirements of the various search engines' SEO rules, which are also constantly being modified.
Social Media Marketing in a nutshell...
Grow your online presence and connect with your customers on a daily basis. Social media marketing uses the social aspect of the web (through social media sites like Twitter, Facebook and YouTube) as an effective marketing and communication tool and channel.
The true power of social media lies in the ability for a company to create a community around their company and spark digital conversations among potential and existing customers and clients. So whether it’s using a blog or Facebook group to showcase a company culture, or using Twitter for fast, personal customer service, social media fits perfectly with any advertising campaign, online or communication strategy.
When used as part of an SEO strategy, social media becomes an even more powerful tool. Once the various channels (Facebook, Twitter, YouTube, etc.) are used correctly, these channels provide the opportunity for companies to gain linkage, free traffic and page loads for their website, which in turn contributes towards increasing the company’s overall page ranking on top search engines like Google.
Online reputation management is a key medium to manage, implement and measure. It's a necessity and a value add to building a business's, government's or country's reputation.
The Vuma Reputation Management team will implement and drive this biz communication tool to enhance results for you.