Communications is no longer about only having an Internal Communications Department, it’s a way of operating a successful business. This is no sweeping statement; communication is a way of life. There are individuals who take it for granted, there some who know how to communicate, and there are those who have to learn. Communications can no longer simply be viewed as a soft issue.
- Comprehensive communications strategy including internal and external communication - it is imperative that the same key messages are communicated to all stakeholders