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11 August 2016, Johannesburg, South Africa Janine Hills is founder and CEO of Vuma Reputation Management. Over the past 10 years, she has built one of South Africa’s leading reputation management companies. This award-winning company, a Level 1 B-BBBE contributor, has just scooped the prestigious Employer of Choice: Small to Medium Organisation award at the 2016 Future of HR Awards. Janine Hills shares her thoughts on effective HR management and what it takes to build a successful organisation.
Everyone in business knows that success takes a lot of hard work, vision, determination, passion and sometimes, even tears. While many organisations put enormous resources and effort into building their brands and reputations – as they should - they often pay insufficient attention to the fundamental building blocks of any organisation – their employees and company culture.
Attracting the right employees and developing an organisational culture that is aligned with your vision and goals are fundamental to achieving business success.
At Vuma Reputation Management, much of our success is a result of our commitment to attracting the right talent and skills mix, and facilitating the growth and development of our employees while achieving our company’s goals.
Your employees are your number one asset. At Vuma Reputation Management, we understand the vital role our people play in keeping our company at the forefront of reputation management. We have focused on building a culture and reputation that attracts the best people and skills in the industry. This is critical to the success of any organisation and will give your company a competitive advantage.
Good Human Resources management is also about talent retention. This can be achieved by getting to know your employees, understanding their dreams and aspirations, ensuring their needs are met and providing them with real opportunities for growth, both personally and professionally.
Company culture also plays a huge role in talent retention and employer attractiveness – why people want to work for your organisation.
High staff turnover can be very costly. Not only is it expensive to find, hire and train new staff, but employees who leave take with them intellectual capital. And the trusting relationships they’ve built up with your clients also come to an end, which can be disruptive and negatively impact your business.
Over the past 10 years, Vuma Reputation Management has been very focused on building the right kind of culture in our organisation, defining and refining ‘the Vuma Way’: what we stand for, who we are as people, what ethics and values we hold dear, and the calibre of employee we want to attract.
By developing a strong culture and reputation – a company where integrity, trust, transparency, discipline, accountability and fairness are core values – we’ve become a sought-after company to work for.
Although we are medium-sized and growing, we have big business mentality and lead with big business thinking .That means that while we have clearly defined policies and procedures in place to ensure good corporate governance, we are also agile in our approach. This enables us to react and respond quickly to changes in the business environment and to any crises.
As a business that deals in crisis communication and reputation management, we’re on call 24/7, which demands a certain type of commitment from our employees. We expect a lot from them, and in turn, understand that it’s imperative to also take their needs into consideration. Take a young, single mother for example. We understand that she needs flexibility and therefore would be more suited to working with our lifestyle brands, rather than being part of our crisis management team.
Organisations also need to take into consideration the changing work environment and become more attuned to the needs of younger employees, our future leaders. Young Millennials enjoy and demand flexibility in the work space.
To cater to these needs, all our employees are equipped with mobile offices so that they can respond quickly to client demand from anywhere at any time. And to ensure a free flow of information and quick response times between team members, we have set up Whatsapp groups to be in constant communication with one another.
When it comes to the personal lives of employees, the days of separating care from business are long gone. We’re living in a very disruptive age, with devastating events happening both locally and globally, and as a company we’ve had to adapt to that.
Organisations can no longer expect employees affected by such events to leave their troubles at home and just deliver at work. We need to understand the stresses they are under in their personal lives and find ways to assist them. To this end, Vuma has introduced a wellness programme so that in times of personal crises, our employees are able to receive counselling and support. We look upon our team as a family that supports one another through the happy and difficult times.
About Vuma Reputation Management
Vuma Reputation Management are experts in reputation management within South Africa and Africa. We specialise in building organisations reputation from the inside out. Our focus areas are government protocol, public relations, media training, stakeholder relationship management, crisis communication and media relationship management. We have an extensive track record and have implemented work for at least 50 JSE listed companies and 10 African countries. We live by the approach of Africans working for Africa.
Prepared and Issued on behalf of Vuma Reputation Management by:
Vuma Reputation Management
+27 74 373 5566